FASHIONEX - From Brand Language to Campaign

For this licensed Disney jewelry collection, I took part as the Brand Manager, overseeing the creative and production aspects of the campaign photoshoot.
The goal was to make the collection more appealing to a younger audience (ages 20–30)

creating visuals that feel fresh, refined, and aspirational.
I led the concept development, styling direction, and coordination between the creative team and Disney’s global brand representatives.
The clean white wardrobe and subtle pink background were chosen to highlight the jewelry’s luxurious craftsmanship while maintaining a touch of Disney’s magical spirit.
All work adhered to Disney’s strict brand guidelines, ensuring authenticity, consistency, and elegance across every detail.
The campaign’s images and illustrations were used across social media, brand awareness campaigns, and the official website, successfully driving global visibility and sales expansion.

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Role in the project: Brand Manager & Designer