As both Head of Design and Lead Designer, I directed the creation and launch of AHAVA’s first facial sunscreen, marking the brand’s entry into a new skincare category.
The design language combined global sun-care color codes — led by the iconic orange tone — with AHAVA’s refined, minimalist VDL, ensuring the product felt both familiar and premium within the international market.​

All product imagery and campaign visuals were AI-generated, creating a cohesive, innovative, and futuristic presentation across digital and retail platforms.
The result was a successful, high-impact launch that positioned the sunscreen as a fresh symbol of modern beauty and intelligent design.

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Role in the project: Head of Design & Creative Director