As Head of Design, I led the creative and strategic implementation of AHAVA’s new Visual Design Language across all digital channels.
This project established a new social media grid system and introduced a refreshed visual tone that reflects a younger, more global audience.
The updated direction embraced modern composition, aesthetics, and the integration of AI-driven visuals, marking a significant step forward for the brand’s digital evolution.
The result was a bold, cohesive, and modernized brand presence that repositions AHAVA as a global cosmetics leader, open to innovation and new audiences.

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Role in the project: Head of Design