Six products. One complete routine.

As both Head of Design and Designer, I created a visual campaign for OTP, a new sub-brand by AHAVA, developed exclusively for the Gen Z audience.
The brand concept revolves around six core products, each highlighting a unique active ingredient — together forming a complete, simplified skincare routine that feels both effective and effortless.
I designed a series of AI-generated posters for social media in collaboration with Gillette Israel’s digital platform, focusing on playful minimalism, bold color accents, and a fresh tone that bridges science and self-expression.
The campaign introduced OTP as a smart, youthful, and future-facing skincare line within AHAVA’s brand family.

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Role in the project: Head of Design & Creative Director