ADD ON - Branding & Packaging
I developed the ADD ON collection for Innocan Pharma entirely from the ground up. The process began with brand strategy and the creation of a full brand book, defining the visual identity, logo, and design language. From there, I designed the complete product line – including packaging and gift sets – ensuring a modern, attractive, and cohesive look. The result is a CBD-based intimate wellness collection that not only feels fresh and premium but also introduces a bold new product category to the market with confidence and clarity.
From Identity to Packaging
Role in the project: Designer & Brand Consultant
Inroduction
The purpose of this style guide is to ensure creative cohesion across all platforms to explain how to properly edit the graphic template files, and to equip the user with the tools necessary to create new materials from scratch in a way that ensures brand consistency.
Tone Of Voice
EMPOWERMENT / EMOTIONAL CONNECTION
FUN / EVALUATE AND ADJUST / ENJOY THE JOURNEY / CELEBRATE PASSION
Logo
Space & Sizing
The clear space is defined by the width and height of the square.
When applying the logo to printed media, the height of the logo should be no smaller than a quarter of an inch in order to maintain legibility.
Typography
Colors
colors / primary
The primary colors are a series of colors drawing inspiration from nature yet taking the tones up a notch to add fun and strength.
Collection Design
Instegram
Website
