AHAVA - Amazon Homepage Redesign

As both Head of Design and Lead Designer, I led the redesign of AHAVA’s Amazon homepage a key milestone in introducing the company’s new Visual Design Language (VDL) to digital platforms.
The project aimed to translate the brand’s updated identity into an engaging, shoppable experience that feels both premium and authentic.

I was responsible for defining the creative direction, designing the page layout and visual hierarchy, and ensuring that every graphic, color, and texture reflected the new VDL consistently across the e-commerce environment.

This project marked AHAVA’s first step in unifying its digital presence under a cohesive, modern visual system — and resulted in a 40% increase in product sales through Amazon following the redesign.

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Role in the project: Head of Design & Lead Designer