As both Head of Design and Lead Designer, I led the creative development of a social media campaign marking AHAVA’s relaunch in the U.S. market through ULTA Beauty.
Following the brand’s repositioning under the luxury skincare category and a full rebranding of AHAVA’s retail displays, the next step was to create engaging digital ads that communicated the brand’s renewed essence.
I conceptualized and designed a series of AI-generated visuals that translated the brand’s new identity into captivating, story-driven social content — blending technology, creativity, and premium aesthetics to connect with a new audience.

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Role in the project: Head of Design & Creative Director