AHAVA - Packaging & Product Design

Holiday Collection

As Head of Design, I led the creation of AHAVA’s annual global Holiday Collection — a signature campaign designed for the Christmas season across international markets.

Unlike previous years, this collection marked a turning point: it was the first to be designed within the brand’s newly developed Visual Design Language (VDL), introducing a fresh, contemporary aesthetic while preserving the festive spirit.

The concept blended traditional holiday tones with a refined, modern visual approach — bringing warmth, light, and minimal elegance into the brand’s seasonal identity.

The campaign visuals were applied globally across retail environments, digital platforms, and in-store branding, unifying the festive look worldwide and reflecting the brand’s evolution into a cleaner, more innovative direction.

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Role in the project: Head of Design